Wednesday, May 5, 2010

Importance of Customer Relationship Management to Sales

Sales in a simple and concise definition is an act of selling. A person that sells or carries out sales activities is a sales man. A sales person is key in sales because goods and products will not sell themselves. Someone is expected to serve as the brain behind the selling force.

The sales Person who without mincing words is the brain behind the sales is expected to exemplify some distinct characters and aptitude towards buyers and customers in order to drive home more order. In view of these, this article have decided to consider the importance of human relationship management in sales. Aside from PRICING which is a key factor in any activity that involves selling, human relationship is also another important drive in sales.

Human relationship management can be explained as the way a sales man relates with his customers putting in mind the saying that 'the customer is a king' and should be treated as one. The level of intimacy of a sales man with his customer can help sky rocket sales not withstanding the price because when confidence and trust is built buying from such sales man becomes inevitable. From my experience as a salesman, i have discovered that most people buy out of emotion and the love they have for me as a sales person.

Even when the price is bad, most of them could not resist placing their orders. Human relationship management is so key to sales because its a very useful mean of retaining customers. That birthday gift, the Christmas message e.t.c can make a lot of sense to some of your customers, thereby increasing your sales and building a long lasting business relationship between you as the sales man and your customer.

Article Source: http://EzineArticles.com/?expert=Babatunde_Abimbola


1 comments:

tombelfort said...

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