The Sales Lead List and Why You No Longer Need It

Three elements of modern advertising and sales have recently passed on; unfortunately, only a few of us heard about the funeral, leaving the rest of us to lead our daily business sales as if nothing ever happened.

Gone: the influence of big media advertising over the hearts and minds of the people. People are far too smart these days and know when they're being sold something; TV watching hours are down across the board, and who doesn't choose to download their music over listening to the radio these days?

Only the very, very creative pieces will survive. Follow-through sales are plummeting.

Gone: the poster age. Even the simple act of aggressive sales advertising in any media, where fancy images or a catch phrase used to win people over and lead them to the carrot, is now considered so repulsive that people will go out of their way to avoid it.

Definitely gone: the act of using a sales lead list to phone call / email / hit with Direct Mail those who you believe (and don't know) want your stuff. You're letting bad advice lead you astray.

If people aren't willing to sit through a 30 second commercial to hear its selling message, do you honestly think they're going to sit through a half-hour phone conversation and surrender their hard-earned money? Or read a 5 page long sales letter? Or weed their email list just to read your pitch?

Only if you're interested in evapourating sales.

What about those who do you want your stuff? How do you lead them in the right direction?

There are obviously those out there whose needs could be fulfilled by what you're offering, but the big problem is that they don't know how to find you. They're not going to be on a sales lead list, but I can guarantee you that they'll be on their computer surfing the web. It's a paradise of sales, and all you must do is lead them through the maze.

What you need to then do is use search engines to your advantage by matching what people type into them to what you have to offer. Think of it as a no pressure sale; they're literally coming to you because they need a solution to their problem! Direct them and you could be compiling a prospects list in no time.

How a good SEO writer can help you get things in order:

Good SEO writers will have special tools that lets them see exactly what people are typing into Google (and we're talking word for word) and the rest of the search engines. What they're able to do is to hook up the popular and valuable phrases people are typing in to your personal or corporate site so that when online consumers express their desire for what you're offering, their searches will lead them directly to you. There are hundreds of such opportunities for businesses in any category.