1). Begin your day in pursuit of written goals. Many people feel that they don't need to write out their goals. Taking the time to hand-write your goals is an exercise in purpose and intent. It is a physical transmission from your conscious mind to a piece of paper. When you read your written goals daily (at the beginning and the end of each day, and as many times as you wish throughout the day), you are imprinting them upon your subconscious mind. Doing so empowers you to achieve them. When you simply "commit your goals to memory," you are at the mercy of every doubt and distraction and setback you face each day.
2). Choose your traveling companions wisely. It is said that you are the average of the five people you spend the most time with. Do you surround yourself with positive, optimistic people? Once again, the conscious mind is the gateway to the subconscious mind. Positive people and positive thoughts result in positive reinforcement of what you hold in your subconscious mind.
3). Limit your exposure to newspapers, cable news, and Internet news. It is good to be up to date on current events. It provides you with a means to converse with friends, family, and business associates in a relaxed manner. However, when you immerse yourself in negative stories about where the economy might be headed, you are surrendering to the opinion of the person who wrote that story. The economy is in a constant state of flux. News stories on the state of the economy in a year, a month, or a week are nothing more than projections and educated guesses. Do not surrender your energy and enthusiasm to someone's opinion. Deal with the facts that you see before you, today, right now in this very minute. Stay focused on what you want to accomplish.
4). Spend a minimum of 30 minutes each day in "quiet time." Find a place where you can remove yourself from noise and distractions. Visualize the successful completion of each of your written goals. Refuse to allow any mental picture that does not energize you to keep moving forward.
5). Contact your current customers on a regular basis, even if they're not buying. Be respectful of their time. If you find an article that might be of interest to them, print a copy, attach a hand written note, and drop it in the mail. Find a "value-added" way to remind them on a regular basis that your relationship with them is a priority.
6). Read about men and women who achieved great success in the worst of times. In his book How To Sell Your Way Through Life, Napoleon Hill tells the story of how he secured newspaper advertising space for his talks at a time when he had no money. It was during the Great Depression, and Hill remained focused on his goals and decided that he was not going to wait for his situation to change. He changed it himself by taking purposeful, confident action.
By following each of these steps on a daily basis, you will distance yourself from the majority of your competitors. You will not refrain from taking action because of external circumstances. You will continue to move toward your goals in spite of the things you see on television and read in the newspapers or on the Web. Throughout history, success-driven men and women have prospered in tough economic times. Make the decision to become one of them.
Wednesday, February 6, 2008
Spare Parts - Segmenting Personality for Sales Persuasion
What is a part? If I say, a part of me wants this and a part of me wants that, what am I talking about? What are those things? Well, for one thing, it's a way of talking about our experience.
However, consider from here on out that words are things, they are real, they exist, as surely as the computer I'm looking at right now and the keyboard I am typing on and the books I can see in my peripheral vision.
Words are things and when someone says, 'A part of me. . . ' this or that, they are fragmenting/segmenting themselves, making a part, in other words, a fractionalized subsection of themselves, that has responsibilities for and energy to accomplish certain things, not the least of which is to tell you no, or object to you and the products or services you are selling.
Whenever I hear a person saying they have a 'part', I pretty well darn near jump for joy because I know that they are fractionated inside and I can seize control of one or many of those parts and make it do whatever I want for the most part.
The minute I hear part, or any reference to another name, an alternate name, my unconscious, a deeper part of who I am, my psyche, my ego, id, any words that indicate a part, I'm thrilled because immediately in my mind, I'm thinking, that part and I are going to be really good friends.
One of the nice things about parts is, they are very outside of people's awareness. When they do surface, it's only a bit of a surface of that part you can extend it, elaborate upon it, and give it more power, power that the person never intended for it to have, and maneuver it to your advantage.
To the same end, you must be careful that you don't split yourself into lots and lots of parts or you risk running the same things on yourself.
A part is really a frame, a frame that lives autonomously to the individual who calls it, who says it. So how can you create a part in someone? Well, by naming it and identifying it, you create it. Naming and identifying is key here. If we name a part, we give that part power. And if we frame that part through the way in which we talk about it, we're in control of that part to a large extent.
Parts give us leverage. We can assign an objection to a part and then we can assign another part to overcome it. We can assign a part that overcomes an objection with a part that objects, and we can blend the parts, watering down the part that has the objection.
We can pit parts against each other. We can have senior parts, we can have junior parts, we have an all knowing part, a part that connects directly to God, we can have parts that resolve things, we can have negotiator parts, we can have all kinds of parts, we can have persuader parts.
However, consider from here on out that words are things, they are real, they exist, as surely as the computer I'm looking at right now and the keyboard I am typing on and the books I can see in my peripheral vision.
Words are things and when someone says, 'A part of me. . . ' this or that, they are fragmenting/segmenting themselves, making a part, in other words, a fractionalized subsection of themselves, that has responsibilities for and energy to accomplish certain things, not the least of which is to tell you no, or object to you and the products or services you are selling.
Whenever I hear a person saying they have a 'part', I pretty well darn near jump for joy because I know that they are fractionated inside and I can seize control of one or many of those parts and make it do whatever I want for the most part.
The minute I hear part, or any reference to another name, an alternate name, my unconscious, a deeper part of who I am, my psyche, my ego, id, any words that indicate a part, I'm thrilled because immediately in my mind, I'm thinking, that part and I are going to be really good friends.
One of the nice things about parts is, they are very outside of people's awareness. When they do surface, it's only a bit of a surface of that part you can extend it, elaborate upon it, and give it more power, power that the person never intended for it to have, and maneuver it to your advantage.
To the same end, you must be careful that you don't split yourself into lots and lots of parts or you risk running the same things on yourself.
A part is really a frame, a frame that lives autonomously to the individual who calls it, who says it. So how can you create a part in someone? Well, by naming it and identifying it, you create it. Naming and identifying is key here. If we name a part, we give that part power. And if we frame that part through the way in which we talk about it, we're in control of that part to a large extent.
Parts give us leverage. We can assign an objection to a part and then we can assign another part to overcome it. We can assign a part that overcomes an objection with a part that objects, and we can blend the parts, watering down the part that has the objection.
We can pit parts against each other. We can have senior parts, we can have junior parts, we have an all knowing part, a part that connects directly to God, we can have parts that resolve things, we can have negotiator parts, we can have all kinds of parts, we can have persuader parts.
Subscribe to:
Posts (Atom)
Posts
