JEREMY JAECH'S schedule is packed. A serial entrepreneur, Jaech has had two previous software companies that did so well, they sold for enormous profits. The most recent was Visio, which Microsoft purchased in 2000 for $1.5 billion. In June, Jaech launched Trumba Corp. with the help of four co-founders and $4.75 million in funding. This latest Seattle-based venture offers OneCalendar, an online service that makes it easy for users to manage their schedules, e-mail upcoming events to groups and share their calendars with others.
The concept of a group calendar isn't new, yet Jaech is confident the timing is finally right. "You really need an always-on connection to the internet for this to work really well, and now over 50 percent of internet-connected households are broadband-connected," explains Jaech, 50, whose strategy for success is recognizing shifts--along with room for opportunities--in the marketplace.
With Trumba's 2006 sales projected to hit $12 million, you just might want to pencil Jaech in on your calendar of entrepreneurs to watch.
Friday, September 7, 2007
Online promotions boost beveraqe sales - Brief Article - Statistical Data Included
The greatest marketing machines in the real world are solidifying their places in the cyberworld. Both Coca-Cola and Pepsi-Cola are forming alliances with heavy-hitters of the Internet.
Coca-Cola and America Online have announced plans to form a $100-million alliance for advertising and promotions. The agreement will "activate advertising and promotional initiatives across grocery shelves and into cyberspace, according to Brand week.
Coca-Cola said it was in the "final stages" of forming strategic alliances with unnamed Internet companies.
Pepsi-Cola and Yahoo! announced a joint online and offline promotional program, Pepsi Stuff.com. The Pepsi Stuff.com program will enable consumers to earn digital awards and discounts online from promotional partners through an under-the-cap promotion scheduled to appear on 1.5 billion single-serve bottles of Pepsi, Diet Pepsi, Pepsi One, Mountain Dew, Diet Mountain Dew and Wild Cherry Pepsi. The five-month promotion is expected to launch in August 2000.
Through these Internet marketing agreements, drug stores will be able continue growing the carbonated beverage category.
According to ACNielsen data for the 52 weeks ended May 13, the regular carbonated beverage category experienced sales of $583.8 million in the drug channel.
For the 12 weeks ended May 13, sales of carbonated beverages in drug stores were up 21.5 percent to $186.2 million, making drug stores the fastest-growing mass channel tracked by ACNielsen for that period. During the same 12 weeks, sales in food stores increased just 3.7 percent to $2.65 billion, while convenience store sales increased just 3.5 percent to $1.11 billion. Sales in the mass merchandise channel increased only 1.6 percent to $226.9 million for the same period.
Connecting with consumers
Through Yahoo!, Pepsi's popular "Pepsi Stuff' promotion will become interactive, allowing consumers to collect points under the caps of 20-ounce and one-liter bottles of Pepsi and Mountain Dew products and quickly redeem their points online for digital and hard-good prizes, as well as discounts from leading manufacturers and retailers. Pepsi Stuff.com also will feature auctions of rare items from Pepsi and its pro. motional partners.
Pepsi and Mountain Dew product bottles will have a "Pepsi Stuff.com, Powered by Yahoo!" logo on labels to alert consumers to the promotion. In exchange, Yahoo! is scheduled to receive logo placement on point-of-purchase materials that will be placed in about 50,00 retail stores nationwide
Coca-Cola and America Online have announced plans to form a $100-million alliance for advertising and promotions. The agreement will "activate advertising and promotional initiatives across grocery shelves and into cyberspace, according to Brand week.
Coca-Cola said it was in the "final stages" of forming strategic alliances with unnamed Internet companies.
Pepsi-Cola and Yahoo! announced a joint online and offline promotional program, Pepsi Stuff.com. The Pepsi Stuff.com program will enable consumers to earn digital awards and discounts online from promotional partners through an under-the-cap promotion scheduled to appear on 1.5 billion single-serve bottles of Pepsi, Diet Pepsi, Pepsi One, Mountain Dew, Diet Mountain Dew and Wild Cherry Pepsi. The five-month promotion is expected to launch in August 2000.
Through these Internet marketing agreements, drug stores will be able continue growing the carbonated beverage category.
According to ACNielsen data for the 52 weeks ended May 13, the regular carbonated beverage category experienced sales of $583.8 million in the drug channel.
For the 12 weeks ended May 13, sales of carbonated beverages in drug stores were up 21.5 percent to $186.2 million, making drug stores the fastest-growing mass channel tracked by ACNielsen for that period. During the same 12 weeks, sales in food stores increased just 3.7 percent to $2.65 billion, while convenience store sales increased just 3.5 percent to $1.11 billion. Sales in the mass merchandise channel increased only 1.6 percent to $226.9 million for the same period.
Connecting with consumers
Through Yahoo!, Pepsi's popular "Pepsi Stuff' promotion will become interactive, allowing consumers to collect points under the caps of 20-ounce and one-liter bottles of Pepsi and Mountain Dew products and quickly redeem their points online for digital and hard-good prizes, as well as discounts from leading manufacturers and retailers. Pepsi Stuff.com also will feature auctions of rare items from Pepsi and its pro. motional partners.
Pepsi and Mountain Dew product bottles will have a "Pepsi Stuff.com, Powered by Yahoo!" logo on labels to alert consumers to the promotion. In exchange, Yahoo! is scheduled to receive logo placement on point-of-purchase materials that will be placed in about 50,00 retail stores nationwide
Nexus and the 'net - Tax - states urge Congress to pass Internet sales tax
Should businesses have to collect sales taxes for states in which they have no physical presence? Riding the coattails of interest surrounding the soon-to-expire Internet Tax Non-discrimination Act, a growing number of cash-strapped states are pushing to get Congress to say yes.
While the act primarily addresses taxes on Internet access charges--not sales--the bill has become a catalyst for the long-running debate about how and when companies must collect state and local taxes. "It's not just going to be about extending the legislation," which is set to expire November 1, says Jeff Friedman, tax partner with KPMG LLR "We expect to see bills and amendments introduced to expand the protections for E-commerce, and possibly to redefine nexus," potentially making a company's physical location irrelevant to its tax obligations.
Currently, most companies do not have to collect sales tax for states in which they do not have a presence, thanks to a 1992 U.S. Supreme Court decision that said managing the myriad and ever-changing rules on all state and local taxes would be too burdensome.
In an effort to get that decision overturned, however, this spring 13 states passed laws to adopt the agreement drawn up by the Streamlined Sales Tax Project (SSTP), which aims to standardize definitions of taxable goods across states and limit each state to two sales-tax rates, thereby defusing the burden argument. According to Neal Osten, a director for the National Conference of State Legislatures, project backers are hoping to get a bill before Congress by next fall seeking authority for states to require all out-of of-state sellers, including Web-based ones, to collect sales tax.
"Businesses would benefit from the simplification," says Douglas Lindholm, president and executive director of the Council on State Taxation, which represents 550 multistate corporations on tax issues. However, he says, the reform should include congressional action to stop states from using the same logic to pad their income-tax bills. "If you set physical presence aside as a standard for sales-tax purposes," says Lindholm, "the big unanswered question is, what is the nexus standard for business-activity taxes?"
RELATED ARTICLE: GETTING TOGETHER: States adopting the SSTP agreement.
1. Arkansas
2. Indiana
3. Kansas
4. Kentucky
5. Minnesota
6. Nebraska
8. Oklahoma
9. South Dakota
10. Utah
11. Washington
12. West Virginia
13. Wyoming
While the act primarily addresses taxes on Internet access charges--not sales--the bill has become a catalyst for the long-running debate about how and when companies must collect state and local taxes. "It's not just going to be about extending the legislation," which is set to expire November 1, says Jeff Friedman, tax partner with KPMG LLR "We expect to see bills and amendments introduced to expand the protections for E-commerce, and possibly to redefine nexus," potentially making a company's physical location irrelevant to its tax obligations.
Currently, most companies do not have to collect sales tax for states in which they do not have a presence, thanks to a 1992 U.S. Supreme Court decision that said managing the myriad and ever-changing rules on all state and local taxes would be too burdensome.
In an effort to get that decision overturned, however, this spring 13 states passed laws to adopt the agreement drawn up by the Streamlined Sales Tax Project (SSTP), which aims to standardize definitions of taxable goods across states and limit each state to two sales-tax rates, thereby defusing the burden argument. According to Neal Osten, a director for the National Conference of State Legislatures, project backers are hoping to get a bill before Congress by next fall seeking authority for states to require all out-of of-state sellers, including Web-based ones, to collect sales tax.
"Businesses would benefit from the simplification," says Douglas Lindholm, president and executive director of the Council on State Taxation, which represents 550 multistate corporations on tax issues. However, he says, the reform should include congressional action to stop states from using the same logic to pad their income-tax bills. "If you set physical presence aside as a standard for sales-tax purposes," says Lindholm, "the big unanswered question is, what is the nexus standard for business-activity taxes?"
RELATED ARTICLE: GETTING TOGETHER: States adopting the SSTP agreement.
1. Arkansas
2. Indiana
3. Kansas
4. Kentucky
5. Minnesota
6. Nebraska
8. Oklahoma
9. South Dakota
10. Utah
11. Washington
12. West Virginia
13. Wyoming
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