It seems that for the last several years, just mention the words "Direct Sales" and entrepreneurs run the other way. Why is that? Direct sales isn't such a bad thing. In fact, that is what I do and I believe it is a very good thing. Works for me!
Direct sales can be done in such a big variety of ways. You can sell direct to the public, one method I truly love. If your products range in the area of figurines, vases, pictures, fountains, things like that, you can easily sell to all of your local gift shops and florists! Consider what types of products you sell, and market them to the appropriate businesses. When you have great products and believe in your products, they practically sell themselves. You really don't have to be a great salesperson to be successful in direct sales.
Another great method that can be used for direct sales is church and school fundraisers, home parties and festivals. It is extremely easy to make money giving home parties, or even having someone else do them for you! At home parties, you always have a plentiful supply of your products for the guests to be able to see the beauty and quality of your product firsthand. This is a very effective way to make great money, and word of mouth spreads very quickly!
The last method I am going to mention is direct marketing on the internet. This is a little more difficult, but it can be done. It takes a while to get the word out, do enough effective marketing and advertising, and get your site in a favorable spot with the search engines. But with a little time and effort, it can be done. Once you start using all of these methods with your direct sales business, you will see the huge income potential that is there. And, maybe, just maybe, you will see that direct sales isn't such a bad thing after all!
Tuesday, December 4, 2007
Where's The Fire?
I remember when that question, "where's the fire?" used to be a sort of humorous reference to someone in a hurry.
Over the past few years I've seen a general slow down in both thinking and action to the point where the aforementioned expression is now outdated as a reference to people in a hurry.
I seldom see the entire business pulling together in a response fitting an emergency situation when sales or profits take a dump. A few managers may explore cost cutting measures but seldom is the business put on full alert.
I think the business community has adopted this sluggish way of addressing crisis from the government. If a serious problem presents itself to the government, the usual first step is to appoint a commission to study the problem. Remember when those used to be called "Blue Ribbon Panels"? Ha. Look at the recent 911 Commission Report. What do you suppose that pile of expensive paper cost the tax payers? Guess what, the Bush administration rejected the findings and took their own course. Congress, the instigator of the report, didn't really like the tome either. Congress hoped for a more "Get out of Iraq Now" proclamation.
Here's my point. Assuming you have qualified people in your organization, when business slows down or margins take a dive, everyone needs to respond as though the place is on fire and that they are trained fire-fighting professionals. If your staff isn't in the mode of cranking out creative suggestions and working hard and fast to turn things around, you need to get them fired up. And if they can't be motivated to move like their job depends on it, cut them.
Over the past few years I've seen a general slow down in both thinking and action to the point where the aforementioned expression is now outdated as a reference to people in a hurry.
I seldom see the entire business pulling together in a response fitting an emergency situation when sales or profits take a dump. A few managers may explore cost cutting measures but seldom is the business put on full alert.
I think the business community has adopted this sluggish way of addressing crisis from the government. If a serious problem presents itself to the government, the usual first step is to appoint a commission to study the problem. Remember when those used to be called "Blue Ribbon Panels"? Ha. Look at the recent 911 Commission Report. What do you suppose that pile of expensive paper cost the tax payers? Guess what, the Bush administration rejected the findings and took their own course. Congress, the instigator of the report, didn't really like the tome either. Congress hoped for a more "Get out of Iraq Now" proclamation.
Here's my point. Assuming you have qualified people in your organization, when business slows down or margins take a dive, everyone needs to respond as though the place is on fire and that they are trained fire-fighting professionals. If your staff isn't in the mode of cranking out creative suggestions and working hard and fast to turn things around, you need to get them fired up. And if they can't be motivated to move like their job depends on it, cut them.
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