Wednesday, May 27, 2009

Direct Sales - The Latest 3 Exciting Secrets to Boost Your Sales

Before I share you with my secrets, let me explain first what direct selling means. This is the process of selling products and services to clients without using middlemen. That means, sellers and buyers are the only persons involve in the transaction.

Here's how you can boost your direct sales:

1. Use telemarketing. I am well aware that there are quite a lot of buyers who despise getting calls from marketers that they do not know. However, research and studies confirm that telemarketing is still one of the best ways to connect with your target market and to sell your products and services. The key here is mastering phone etiquettes (when to call, what to say and not to say, etc.) and knowing the best ways on how you can excite and later on, involve your customers in the selling process.

2. Direct mail. Write a compelling letter that talks about the problems or needs of your target market. Make it sound personal by empathizing when needed. It's important that you make these people feel that you do understand where they are coming from. Then, talk about your products and services. Highlight their features and benefits and present them as the best solution to the problems of your prospects. Sign the letter and if possible, include your most friendly-looking photo to add personal touch.

3. Do face-to-face selling. Although this is one of the most difficult and time-consuming ways to sell your products and services, this is definitely one of the best. Consider paying your prospects a visit and bring along your products. Aside from telling your clients how your products were made, their selling points, and their competitive advantage, you can also do demonstrations so these people will see how your offerings really work.

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