Having Trouble Finding Customers For Your Staffing Agency

Your competition has a big affect in your ability to find and secure new accounts with Hospitals or Medical Centers. Each staffing agency spends a lot of time in business development with the purpose of finding business. The problem with new staffing agencies is they often approach a Hospital without really knowing the internal culture or what makes the facility tick.

Lets look at some of the key factors that prevent many staffing agencies from finding new business or the first contract with a Hospital.

1. Are you familiar with the competition and how they are approaching the Hospitals?
2. Are you sure you are approaching the decision makers in the facility?
3. Have you identified your market challenge regionally?
4. Have you identified the accurate pay rates your competition is charging?
5. Have you identified the top accounts in the Hospital?
6. Have you identified the weaknesses your competition is experiencing?

These are just a few of the many variables that new staffing agencies need to identify before they begin walking into a facility and trying to secure accounts.

These variables will help you form a strategy to secure new accounts. Each strategy must be detailed with the goal of entering the marketplace, but not eliminating the competition. Don't approach the marketplace with the idea that you want to eliminate the competition.

Work with the competition and align yourself with the decision maker to enter the staffing arena as a backup. This technique has many opportunities that will be seen as time passes.

This is just one of many techniques you should use to secure clients and begin making money from your staffing agency. Too many staffing agencies make mistakes at the beginning that prevents them from surviving past the first year.

Many staffing agencies never actually make it past the first year, the problem is that they don't know the barriers to finding clients, and given enough time and money you will find the answers. The problem is again: how much time do you have and how much money do you have?