An investigation from provider of PC-based e-commerce technology, Actinic Software Ltd, has revealed that many UK online stores had a seasonal boost in year-on-year growth.
In comparison to the average of 66% increase in year-on-year online sale, traditional high-street stores are reported to have experienced a flat Christmas.
Actinic asked for flash sales figures over the Christmas period from its retailers who had been trading online for more than a year.
Examples of online stores with year-on-year growth are Anything Left-Handed, with a 125% increase and The Gentleman's Shop, with a 121% growth.
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Sales, or the activity of selling, forms an integral part of commercial activity. It could be argued that it is the cornerstone of business as it is the meeting of buyers and sellers and all other areas of business has the goal of making that meeting successful. Mastering sales is considered by many as some sort of persuading "art".
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