Thursday, September 6, 2007

Online retailers need to protect their customers - report

INTERNET BUSINESS NEWS-(C)1995-2005 M2 COMMUNICATIONS LTD

A majority of UK consumers would like to be better informed on how to protect themselves during online shopping, according to recent research from Forrester Research Inc (NASDAQ: FORR).

The results shows that 74% of consumers would like more information on how to protect themselves, but retailers still fail to educate their online customers.

According to secure browser business, Deepnet Explorer, one of the most effective things that retailers can do to help ensure safe online transactions is to include password hashing into their online sales process. Shoppers need to enter their details, such as credit card, into their 'password hashing' enabled web browser and these details are scrambled up, becoming useless to anyone except theretailer they are intended for.