Pulling the Trigger – Making Your Business Smoking Hot in 2007

How Can I Increase Business? A client once came to me having agonized for six months over a brochure. Helplessly, the manager, (a professional engineer), thrust the paper towards me, as he confided that he’d been dragged in from the field to make this happen. The poor little thing was all bloody with red-lined marks (the brochure, not the client), but no one had actually finished the copy, and all were afraid that it might not be just the thing they needed to bring in new business.

What went wrong, and how can you make your business smoking hot in 2007? The number one answer is by pulling the trigger. Define all you need to do. Start with one thing, add another and repeat what works.

Please understand that no business ever lived or died through one single marketing effort. A single postcard, letter or brochure is not a make or break marketing effort. It is but a whisper in the wind.

Remember, lather, rinse, repeat? A marketing effort is like that. You have to repeat it.