How To Deliver A Professional Sales Presentation

All professional salespeople have to be involved in a presentation at some time in their sales career and Top 5 % players present their proposals every time.

Presentations allow us to : -

• Influence a group of important people.

• Gain consensus and commitment.

• Find out who the real players are and the real status.

• Set ground rules for a major sale.

• Make a lasting impression of professionalism.

When it comes to the enthusiasm that sales professionals have for making a presentation, they broadly fall into four categories, (as I highlighted in a previous article - :”When It Comes To Making Presentations, The Very Best Salespeople Are Seekers”)

The Avoider:

An Avoider does everything possible to escape from having to stand in front of an audience; in some drastic cases salespeople may seek positions that do not involve making presentations.

The Register:

A Register is also extremely hesitant of speaking in public, however Registers may not be able to avoid speaking as part of their job but they never encourage it. When they do speak they do so very reluctantly.

The Acceptor:

The Acceptor will give presentations as part of their job but does not seek opportunities to do so. Acceptors occasionally give a presentation and feel they did a good job. They even find that once in a while they are quite persuasive and enjoy the experience.

The Seeker:

A Seeker looks for opportunities to speak. They understand that anxiety can be a stimulant which fuels enthusiasm during a presentation. Seekers work at building their professional communication skills and self-confidence by speaking often.

The reality is, that making presentations is an essential sales skill, Top 5% achievers are very good presenters. Any salesman or woman, who has ambitions to become the best in their sector or industry, will need to ensure that they can deliver dynamic, convincing and professional presentations, whenever they are called upon to do so.

Becoming a Seeker is a pre-requisite to success!

There Are Four Key Elements Of A Successful Presentation:

Element One: Structure

In preparing for any presentation, there is a simple, yet useful structure: -

• Prospect Need

• Prospect Advantage

• Your Proposal

• Your Action.

Prospect Need:

It is essential that you consider your prospects/ audience’s views because every prospect/audience has a need. Need consists of two parts - symptoms and causes, (through identifying the symptoms we find causes).

Prospect Advantage

• Main - This demonstrates how your ideas will meet the needs and resolve the prospects problems

• Added - These are powerful persuasions that explain why your ideas are superior and compelling.